Try the Flame-Grilled Difference with a Sandwich that has 175% More Beef Than the Big Mac* and No Third Bun
MIAMI–(BUSINESS WIRE)–BURGER KING® restaurants is flame-grilling the competition with a new sandwich that has 175% more beef than the Big Mac. Introducing the BIG KINGXL sandwich, featuring more than 1/2 lb** of flame-grilled 100% beef, topped with melted American cheese, sliced onions, zesty pickles, crisp lettuce and our special savory sauce all on a toasted sesame bun.
Available at restaurants nationwide and starting today, the BIG KINGXL sandwich will make guests want to swap their bread for beef—literally.
On January 18, guests can bring their expired MacCoins to select BURGER KING® restaurants in Chicago, IL to exchange them for a free BIG KINGXL sandwich***. The McDonald’s MacCoins were distributed in 2018 for the 50th anniversary of the Big Mac, but as of December 31st these coins can no longer be redeemed for a Big Mac. Now that the MacCoins have expired, BURGER KING® is giving people one more day to use their MacCoins, but this time for the bigger, flame-grilled option.
The BIG KINGXL sandwich is available at select restaurants nationwide for a limited time only with a recommended price of $5.59. The BIG KINGXL sandwich is the latest hand crafted premium sandwich to join the King’s Collection. The collection includes flame-grilled, flavorful, handcrafted sandwich offerings such as the Bacon King, Double Quarter King and now the BIG KINGXL Sandwich.
*Based on weight of two pre-cooked patties. BIG KING XL patties weigh 8.8 oz. total. McDonald’s Big Mac patties weigh 3.2 oz. total.
**Weight based on pre-cooked patties.
***Valid only on January 18, 2019 at select BURGER KING® restaurants in Chicago, IL. Trade in an original MacCoin for one free BIG KING XL. MacCoin has no cash value. Limit one per guest. Participating Chicago, IL locations: 2328 South Michigan, 2501 West Cermak Road, 2401-2407 West Ogden Avenue, 2344 West Chicago Avenue, 1401 W. Fullerton, 3141 Ashland Avenue, 2701 N. Western Avenue, 151 North Michigan Ave, 1213 N Milwaukee Ave, 2700 South Kedzie Avenue.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 17,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
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